Many years ago I visited a friend who had come across a unique product from Asia through an acquaintance. We decided to try this in the sauna. Wow, what a sensation! We had all tried traditional sauna scents before, but this was completely unique. The sauna was filled with a lovely scent of menthol, breathing became easier, and the skin felt cool and refreshing. The airways were opened in a way we had never experienced before.

Without knowing what it was or what it was called, I thought, “This is something everyone needs to experience.” It was there and then that the seed for Sauna Ice was sown.

After years of searching, I finally found what I was looking for – menthol crystals. I tried ordering them, and it turned out to be a hit. That's when I realized it was now or never.

The Sauna Ice brand is owned by the Kiruna company Bolsaj AB. It is now a pleasure for us to be able to offer you the same fantastic experience that I had.

Levi Bolsöy, CEO